At last! Additional archetype card decks are now available.
Called “beautiful and insightful” and “a must have for any serious brand builder,” this deck of 60 archetype cards is the companion tool to the book, Archetypesin Branding: A Toolkit for Creatives and Strategists. Archetypes help bridge the gap between the cognitive and intuitive sides of the brain, between brand and culture, and between internal and external business objectives.
Use them to reveal your brand’s motivations, enhance trust with stakeholders, resolve brand inconsistencies, and generate magnetic demand.
