The Caregiver Mug
The one-word description for the Caregiver is altruism: the unselfish concern and/or devotion to nurture and care for others. This archetype is motivated to provide reassurance, service, advice,...
View ArticleThe Athlete Mug
The Athlete makes great efforts to achieve physical strength, agility and endurance combined with mental acuity, discipline and focus. Morality, character and ethics play a large role in attaining the...
View ArticleThe Artist Mug
The Artist has the capacity to make the ordinary into the extraordinary. Characterized by boundless curiosity, playfulness, deep emotion and access to a rich source of inspiration, the Artist makes...
View ArticleThe Angel Mug
The Angel is a servant of higher realms, providing aid and comfort, guidance and instruction, love and humanity. Brightened by hope, the Angel is known to laugh a lot, radiate joy and possess a core of...
View ArticleThe Advocate Mug
As a supporter and promoter of social change, the Advocate is compelled to transform social issues and empower people to use their voices for a cause that may be unpopular, obscured or that others...
View ArticleThe Adventurer Mug
The Adventurer is in constant motion, thriving on the unknown and seeking the thrill of pushing past limitations. Highly focused, organized and daring, this archetype relies on being quick-witted. The...
View ArticleThe Activist Mug
This archetype is defined by its intentional efforts to affect social, environmental, economic or political change. A champion of various causes, the Activist seeks to persuade people to wake up and...
View ArticleArchetypes Mug
Classic white 11 oz. mug showcases blue bars graphic of 12 Fundamental Archetypes from Archetypes in Branding: A Toolkit for Creatives and Strategists.
View ArticleArchetypes in Branding
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit...
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Archetype Cards
At last! Additional archetype card decks are now available. Called “beautiful and insightful” and “a must have for any serious brand builder,” this deck of 60 archetype cards is the companion tool to...
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